Audio Whats the Big Deal?

If you have been surfing the internet lately, you will have noticed that audio has become the trend among website owners. The audio may take the shape of a welcome greeting, an audio blog or a podcast, or all three combined.

The types of audio you find may be different, but there is no stopping it. Audio is changing the face, and the sound, of the internet. If you are wondering what the fuss is all about, the following are some reasons why audio has received so much popularity.

First and foremost, it is something new. Savvy website owners want to attract as much traffic to their site as possible, and adding the “next big thing” is a way to draw in that traffic. Not to mention that adding audio is simple and easy to do, and there aren’t too many up front costs.

Adding audio to a website adds a bit of variety as well. When a website owner adds too many pictures or graphics, a site can look busy and actually deter traffic. When a website owner adds audio to their site, it gives their visitors something new to listen to and keeps them coming back for updates.

You have probably felt the difference between shopping online and shopping in a brick and mortar store. When you shop in a store located in your local neighborhood, you are more than likely greeted warmly and someone usually thanks you for coming on upon leaving the store. However, when you shop online, you may feel that the experience is a bit cold and non-personal.

Adding a welcome greeting to your website adds a nice personal touch. Your visitors will hear the sound of your voice and will see you as a real person, not a nameless, faceless website.

In addition to helping the customer feel welcome and appreciated, audio messages help to create trust between you and the customer. The more the customer sees you as a real person, someone just like them, the more they will trust you. They will feel that they know you, and will want to do business with you. They will also be more likely to recommend your services to other people.

Excitement feeds excitement, and if you keep your audio messages upbeat, positive, and friendly, your customers will feel that and become more energized their selves. This can be a great motivator and can help you increase your sales.

If you have a fence-sitter, someone who is contemplating a purchase, and they play one of your audios where you sound alive and full of energy, and you are explaining why your product or service is so great and you give them the reasons that it will make their life better, that could induce the fence-sitter to get off the fence and buy your product.

We have gone over the reasons why audio can help you bring in more traffic, help you find repeat visitors, keep your visitors on your site longer, build trust, and motivate people into buying your product. As you can see, audio is a big deal and it is something you should definitely consider adding to your site.